At ReTargeter we work with a clear understanding of our clients marketing funnels so that we can increase traffic, brand awareness and sales. Included below is one basic approach to the internet marketing funnel that has proven effective for many companies. We would love to hear your thoughts and best practices in the comments section.
Top of the Funnel Driving Traffic
SEO (Search Engine Optimization)
Great site for insights into SEO basics and new trends http://www.seomoz.com/
SEM (Search Engine Marketing)
http://adwords.google.com & http://advertising.yahoo.com/smallbusiness/ysm
Links to your site
Get as many companies / people as possible to link to your site (with relevant keywords)
Update a blog regularly with relevant and interesting content for your audience
Build a fan page and post regular updates; give some personality to your business
Post updates that are relevant for your industry avoid posting too often or posting blatant sales messages
Reach out to people via twitter by using the @ function or by adding them. Engage in conversation!
Use hashtags (example: #topic) that are relevant to your tweets so searchers will find your feed
PR / Direct Sales / Email Marketing
More traditional methodologies to drive traffic and interest to your site
Middle of the Funnel Closing Sales
www.ReTargeter.com make sure your visitors never forget your brand ?
Send monthly / weekly / quarterly updates with valuable content to your list of contacts
Also use auto-responders for people who are interested and submit an email
Post Sale Creating trust and word of mouth
Facebook & Twitter & LinkedIn
Connect with your clients on various social media platforms to stay connected
Get testimonials for the site, twitter, facebook and/or the blog