Retargeter Blog

What Matters Most at ad:tech SF 2014

If you’re in downtown SF on March 26th or 27th, don’t be surprised when every other person is talking about programmatic buying, DSPs, and content marketing. ad:tech will be here, and it promises to attract at least 8,000 innovative advertising professionals looking to network, get the latest industry news, and share innovations and insights.

ReTargeter will be showcasing the latest and greatest of our product suite, offering best practices, tips & techniques, and answering your questions.  Come see us in booth 2252 and enter to win some cool prizes.

Everyone in the advertising technology world has their reasons for coming to ad:tech.  I wanted to share some of ours.

Community Matters

Ironically, there’s nothing like a tech conference to get some good old-fashioned face time. ReTargeter owes much of our success to our valuable partnerships, and we always look forward to  hearing their stories, sharing some of ours, and thanking them in person. Our ability to deliver excellent service to our clients in part relies on our partnerships, and we’re excited to strengthen these at ad:tech.

Innovation Matters

Innovation is at the heart of the fast-paced advertising industry. You’d be hard pressed to find an article about retargeting before 2008 (here‘s the oldest one we could find!), yet in less than seven years, retargeting has reached an unforeseen level of sophistication. ReTargeter prioritizes bringing innovations to our clients. That’s why we offer one of the most robust suite of solutions, including site, search, and FBX retargeting, CRM retargeting, and others. This year the buzzwords are mobile and big data and ReTargeter will undoubtedly be looking out for the best of the best that we can bring to our customers.

Learning and Education Matter

ReTargeter is committed to learning about new advancements in the space. There’s no better place for this than ad:tech, a modern day mega-salon bringing together the industry’s most eminent leaders. The keynote speaker roster — including everyone from the CEO of Hootsuite, Ryan Holmes, to child star Soleil Moon Frye (aka: Punky Brewster) — offers a range of insights and business experience. With five separate educational tracks — mobile, social, video, data/analytics, and content — there will certainly be a lot of knowledge to be gained that we’ll use to support our clients’ success.

Fun Matters

ad:tech is a great opportunity for us to have fun with our teampartners, and clients — not to mention show off our hometown! With over 200 exhibitors, jam packed days of exciting sessions, happy hours, after parties, and much more, ad:tech SF brings an exciting jolt to the advertising community.

We look forward to seeing you there!

 

This entry was posted in General.

Leave a Comment