Why Pricing Experiments Prove Our Assumptions Are Wrong
Shoppers are not as savvy about pricing as we tend to think. Econsultancy has a great overview of consumer experiments around pricing that may have you rethinking your current pricing model.
You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers.
About a month ago, eBay released the results of some internal testing. Their finding? Paid search isn’t worth it. But for brands that aren’t eBay (and most of us aren’t), their results, and the reasons behind them, simply aren’t applicable. If you’re a B2B marketer discounting the value of search, don’t miss this post.
Measuring and Increasing the ROI of Your Content Resources
Content marketing is a well-established marketing practice, but even experienced content marketers still run into trouble when it comes to attributing revenue to their content. This detailed overview from SEOmoz will have you tracking, measuring, and optimizing content ROI in no time.
5 Principles of Persuasive Web Design
You know the importance of persuasive writing for emails, ads, and web copy. But what about the importance of persuasive design? Your web design can be just as important for persuading and converting visitors as your copy, and Conversion XL has five tips to get you started.
Four Tips for Building Fail-Proof Buyer Personas
As any marketer knows, buyer personas are crucial, but they’re far from easy. MarketingProfs has four suggestions for making sure you get the most out of yours.
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