What to Ask of Big Data to Inform Your Marketing Strategy
A successful marketing strategy is dependent on asking the right questions and analyzing the right data. Make sure you’re asking the right questions of big data analytics.
Stop Confusing Real-time Bidding With Programmatic
If you’re still operating under the assumption that real-time bidding and programmatic mean the same thing, you are limiting your opportunity for true automation.
The Ad Industry Must Stand Up for the Collection of Mobile Data
Mobile usage patterns unlock an unparalleled amount of behavioral data. Particularly with the continued limitations imposed on cookies, advertisers will be best served to push for mobile data that is not cookie-based.
Time for a New Definition of SEO
Evolved algorithms and integrated marketing strategies have led to confusion around SEO, where, “the definition of SEO…seems to be just as unclear as the practice itself.”
Facebook Exchange Newsfeed Ads Outperform Sidebar Ads
We’ve known that the Facebook Newsfeed is immensely valuable inventory for advertisers, and so far has outperformed ads on the sidebar. This infographic made up of data from various Facebook partners illustrates just how valuable.
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