Whats new on the ReTargeter front? ReTargeter now has access to direct Facebook application inventory. What does that mean? It means that by using ReTargeters already top-notch ad service, you can also have access to the display inventory inside Facebooks popular games and applications. (Admit it avid gamer or closet gamer, youre one of…
Month: February 2011
A Case Study In Network Reach
Because of our inventory reach, we are able to provide the most cost effective retargeting solution available. Advertisers that work with ReTargeter enjoy access to dozens of the major ad networks and exchanges. This includes Googles Doubleclick, Yahoo!s Right Media, Microsoft AdECN, Fox Audience Exchange, OpenX, and AdBrite to name a few. Based in Atlanta,…
A/B Testing Creatives for Retargeting: Round 1
Were always encouraging our clients to A/B test their creatives . So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests weve done over the past few months with insight into what we learned from each of them. Its important to note that different…