Goal Setting for Marketing Teams

What’s the point of setting goals? We often make them, only to quickly abandon them, or forget about them entirely—just think about your last New Years Resolution. No matter your past failures, goals are crucial to defining and measuring success. In businesses, they can motivate your workforce, streamline the implementation of strategy, and bring about…

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21st Century Recruitment

Hiring has come a long way from the days of bulletin boards and classified ads. Technology has changed the way that people find jobs and employers recruit new hires, as demonstrated by the popularity of job boards like Monster.com and CareerBuilder. However, the quality of information on these hubs has steadily declined over the past few years, thanks in…

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how://does.your.url/affect-seo?

*Note: All websites listed in this post were used for example purposes only  URL structure typically includes four main elements: subdomains, domains, folders, and pages. Does this look familiar? http://subdomain.domain.com/folder/page Each element has a different priority in SEO tactics (source: SEOmoz). When possible, you want to work your target keywords into each element. This means thinking about SEO…

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