Where Search Meets Display: Search Retargeting the Top of the Funnel

Search engine marketing is often touted for its superiority to traditional run-of-network (RON) display advertising.  And for good reason—marketers can expect to see significantly higher click-through rates with paid search placements than with RON display ads.  It certainly makes sense.  With search marketing, you know the user is interested in your product or service since…

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