When CPM is Better than CPA

Conversions and Effective CPA

One of the primary benefits of digital marketing over traditional media is the vast improvement in measurability of success.  It’s easy to determine certain metrics such as impressions, clicks, and conversions.  However, when it comes to determining proper attribution for online ads, particularly when you advertise via multiple online channels, the answer is often murky. Though…

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Key Takeaways from CampaignTech

The Digital Campaign

This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didn’t make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful speakers.  Of the myriad topics covered, three major themes arose again and again: mobile, the…

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