One of the primary benefits of digital marketing over traditional media is the vast improvement in measurability of success. It’s easy to determine certain metrics such as impressions, clicks, and conversions. However, when it comes to determining proper attribution for online ads, particularly when you advertise via multiple online channels, the answer is often murky. Though…
Beyond all of the Likes, retweets and +1s, social medias greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-waythe brands talk and the consumers listen, with no possibility for participation. Thanks to Facebook, Twitter, blogs and online discussion forums, however,…
With quickly evolving HR technology, its faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can search for and reach out to more candidates more quickly and effectively than ever before….
This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didnt make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful speakers. Of the myriad topics covered, three major themes arose again and again: mobile, the…
Here’s our weekly roundup of the top digital marketing articles of the week Study: Mobile + TV Ads Work Way Better Than TV Ads Alone Online Advertising in the Age of Agility 4 Ways to Create Brand Content People Actually Care About The Marketer’s Guide to Google Plus List Building: The Four Questions Every Email…