A Brief Introduction to Retargeting

Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as remarketing by Google) has become an established part of the digital marketing lexicon, many…

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The Marketing Dilemma

The marketing industry is facing a major dilemma. Every day, more content is released to consumers at an exponential rate. For example, by the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs on the web, up from 36 million in 2006. And yet, the human brain remains a finite organ…

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Top 5 Articles of the Week – June 22, 2012

Here’s our roundup of the top five digital marketing articles of the week: Marketing You Won’t Hate – Inbound vs. Outbound Marketing [Infographic] Agile Brand Building Facebook, Twitter Help Publishers Find Their Audience Critical Dos and Don’ts for Design That Enhances Your Content Marketing Four Tips for a Common-Sense Approach to Mobile Marketing Don’t forget…

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