Debunking the Online Ad Shortage Myth

The Digital Campaign

With election season in full swing, the presidential battle has made it to television, the airwaves, and online. Unlike previous elections, digital outreach has been, and will continue to be, a significant component of political ad spending. In fact, online ad spending by campaigns is predicted to reach a whopping $159 million by November. In light…

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BrightTag, Maxifier, and ReTargeter Join The Council For Accountable Advertising

Council for Accountable Advertising

NEW YORK, NY – July 23, 2012 – The Council For Accountable Advertising, an industry body comprised of best-of-breed advertising technology companies, announced today the induction of BrightTag, Maxifier, and ReTargeter into its ranks. BrightTag is a tag management solution that helps marketers and web analysts make online data instantly useful; Maxifier is the global leader in inventory revenue…

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Top 5 Articles of the Week – July 20, 2012

Here’s our weekly roundup of the best digital marketing articles from around the web: Brands Ignore Negative Social Buzz at Their Peril Drip Marketing: Build Relationships Little by Little, Drop by Drop Companies That Auto-Publish to Social Media Generate 50% More Leads 3 Often Overlooked Checkout Usability Guidelines 9 Buzzwords That Ignite Followers Don’t forget…

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