A Crash Course in AdWords Enhanced Campaigns

Google recently rolled out a new initiative for AdWords called Enhanced Campaigns. Providing you with the ability to manage bids across devices, locations, and time of day (a first for paid search campaigns), this is definitely a feature you’ll want to take advantage of. Here’s a crash course in Enhanced Campaigns: Key Features: Multi-Device Bidding…

Read the full article…

Advanced Retail Retargeting

Advanced Retail Retargeting

When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web — it’s no surprise that retargeting is associated with…

Read the full article…