Opportunities in Online Video

Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line. One of the biggest upsides of running online video campaigns is that you can leverage to meet a variety of different marketing goals. Online video…

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Top 5 Articles of the Week – Mar. 22, 2013

Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising Real-time bidding offers several key benefits for display advertisers including affordability, easier setup, and improved targeting. One of the most valuable benefits, though, is the ability to analyze performance and optimize a campaign in real time, while it’s still running. MarketingProfs has a…

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Programmatic Premium: Where We Stand

Programmatic buying is on the rise, and the debate about programmatic premium is in full force. While programmatic premium is one of the hottest terms in the digital advertising space, there’s little (if any) agreement on what it means, whether it’s the hottest thing in 2013, whether it’s overrated, or whether it’s not here yet….

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