The Top 5 Retargeting Myths

Retargeting is a highly effective marketing tool that targets your ads to people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going with your service is the right decision. When run correctly, retargeting can…

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Top 5 Articles of the Week – May 24, 2013

Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this industry shift, the case for programmatic brand advertising is quickly being made. Read more Responsive Design…

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The Impact of Social Media on SEO

As the web has evolved, so have search engines.  Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their PageRank algorithm, which determined popularity based on the number and quality of inbound links.  For…

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Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma

Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient. Publishers, however, have largely been hesitant to get on board with programmatic buying — some for better reasons than…

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