What Advertisers Know About You: Online Privacy and Personally Identifiable Information

Leaks of NSA surveillance programs have instilled fear and (legitimate) privacy concerns among Internet users, resulting in reports of people reducing their online activity. While PRISM may be the catalyst for all users to take Internet privacy more seriously, we wanted to clear up any misconceptions about data use and consumer privacy in online advertising,…

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An Overview of Google’s Dynamic Remarketing

Google recently announced the addition of dynamic remarketing (Google’s term for dynamic retargeting) to their product offerings for advertisers. Similar to dynamic retargeting services offered by independent platforms, Google’s dynamic remarketing generates highly customized display advertisements using cookie-technology. This technology allows online retailers to serve advertisements based on the nature of a viewer’s prior website…

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5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:   We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social platforms they use and like to research new brands on social networks as well. The importance of available customer service, responsiveness,…

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