What Marketers Can Learn from the Cautionary Tale Of Criteo Vs. SteelHouse

This article was originally published on MediaPost. You’ve probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying to ”trick e-tailers into attributing sales to SteelHouse that should have been attributed to Criteo.”…

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