A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a…

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ReTargeter Resonate – Optimize Your Banner Ads

ReTargeter CEO, Arjun Arora, and Persona Marketing expert, David W. Fauvre, MA, discuss the benefits of using banner optimization product, ReTargeter Resonate, to increase conversions, optimize ad serving and improve conversion funnels. Fascinating insights into how to leverage off of Instinctual Persona based online marketing and psychographic profiling to optimize online marketing.