Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed an interest in your institution. COLLEGE-BOUND STUDENTS: WHAT THEY WANT TO KNOW AND HOW THEY…

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Smart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads

As a higher education marketer, are you using advertising that attracts the “right” type of students? And are you giving them enough opportunities to find you? In this first post of a series, let’s explore targeted display ads to reach qualified college-bound students, so you can reach the right audience to create awareness about your…

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Win the War for Talent with Retargeting: Attract the Right Candidates

  What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and candidate recruitment. One finding that may surprise you is that today’s job seekers use an average of 16 different…

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