Partner Spotlight: RelateIQ

Young companies, often strapped for cash, need to get creative when it comes to problem-solving. They can build a fix in-house — investing substantial time and effort — or instead forge mutually beneficial partnerships with other companies to overcome their challenges. As mentioned in RelateIQ’s recently published  profile of ReTargeter,  a partnership developed in the early…

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FOCUS: 5 Ways to Build a Winning Partnership Strategy in Ad Tech

Whether you’re a marketer at a small business, a partner at an agency looking to better capitalize on digital markets, or a business development professional like myself at a digital advertising solution provider like ReTargeter, the ad tech space can be daunting.  Ad tech can be an “only the strong survive,” often convoluted, and fast…

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