5 Tips for Email Marketing Success

Email Marketing

Did you know that 77% of Internet users surveyed prefer email messages over any other form of communication? In fact, email has higher ROI than other channels. As a marketer, we know that email is valuable and that we should be dedicating significant resources to email marketing, but how do we ensure we are making…

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Top 5 Articles of the Week – September 6, 2013

Top 5 Articles of the Week

The Beholder’s Eye: PointRoll’s Mario Diez On Evolution Of Premium RTB According to Diez, programmatic is about “the relationship between buyer and seller, type of environment, type of audience, the creative format and how data is leveraged to create the most effective ad experience,” but notes that creative optimization will be instrumental to future development….

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Where does retargeting fit in the funnel?

Where Retargeting Fits in the Funnel

You’re probably familiar with the sales process, the studied approach to selling a product or service, which has been depicted over the years with a sales funnel diagram. The funnel quickly takes a potential buyer from awareness to conversion and back again, providing salespeople with a means to understand where in the process their prospects…

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Top 5 Articles of the Week – August 30, 2013

Top 5 Articles of the Week

How Programmatic is Changing Ad Sales Teams “Premium products deploy the premium content and the formidable technology of our platform and are something that programmatic buys cannot replicate — they require creativity, a savviness about sticky content, and a digitally native newsroom to elevate brands beyond banners,” says Jimmy Maymann, CEO, Huffington Post. Read what other…

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