The Human Side of Real-Time Bidding

Blog_HumanSide_RTB

Real-time bidding (RTB) greatly increases the accuracy and efficiency with which marketers can run online advertising campaigns, but many are concerned that it threatens the human elements of media planning. Even as RTB lightens the load on marketers by automating many of the steps involved with media planning, many aspects of online advertising still strongly…

Read the full article…

Integrating Facebook Retargeting into Your Online Advertising Strategy

Blog_IncorporatingFBX

The Facebook Exchange, Facebook’s (relatively) new real-time bidding platform, has brought retargeting to the world’s largest social network. Many marketers see the Facebook Exchange as a trade up from its traditional demographic targeting tool which allowed targeting based off of self-reported demographic information. Marketers now have the ability to target Facebook users based off of…

Read the full article…