LinkedIn For Advertisers: Finding the B2B Buyer

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As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Facebook users, 500 million Twitter users, and 238 million Linkedin users, it is no secret that social media platforms provide an unparalleled opportunity to reach the right buyers….

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A Definitive Guide to Audience Extension

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The relationships publishers have with their highly-valued audiences are no longer confined to only their websites. Improved technology surrounding the management and optimization of user data has given rise to audience extension, a service that is expanding digital boundaries for both publishers and advertisers alike. Audience extension helps transform a publisher’s traffic into an advertiser’s…

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An Overview of Google’s Dynamic Remarketing

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Google recently announced the addition of dynamic remarketing (Google’s term for dynamic retargeting) to their product offerings for advertisers. Similar to dynamic retargeting services offered by independent platforms, Google’s dynamic remarketing generates highly customized display advertisements using cookie-technology. This technology allows online retailers to serve advertisements based on the nature of a viewer’s prior website…

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5 Keys to Building Your Brand in the Digital Realm

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Banner advertisements have long been used for direct response campaigns, urging people to “Click Now!”, or take advantage of a timely deal. But digital marketing, and specifically display advertising, can be about more than just generating immediate clicks. Marketers now have the opportunity to develop campaigns for the purpose of branding. Digital branding campaigns are becoming…

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