The Power of Pinterest for B2B Lead Generation

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Having emerged as the social media darling of 2012, it’s time to invest some of your 2013 marketing resources into Pinterest. In addition to boasting the largest increase in unique visitors and time spent on-site over any other social network in 2012, Pinterest sent more referral traffic than Google+, LinkedIn and YouTube combined, making it…

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Four Ways Retargeting Can Work for B2B

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There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example:” You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all…

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