Banner Ads Grow Up (Literally)

Display ads

“A good advertisement is one which sells the product without drawing attention to itself.” David Ogilvy After perusing the great posts within this blog’s “Banner Ads Best Practices” category, I figured a discourse on size might be in order. This is timely given the change in standards that recently debuted. When I first read about…

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Attacking Bad Banners: Das Banner

VW-bad-banners

Welcome to the second installment of our banner makeover series.  Here’s how it works: we take a bad banner found somewhere around the web, tear it apart, and then make it over.  Last time, we tore apart a truly atrocious banner.  For this installment, we decided to opt for a less extreme example. This banner,…

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