Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed an interest in your institution. COLLEGE-BOUND STUDENTS: WHAT THEY WANT TO KNOW AND HOW THEY…

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Smart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads

As a higher education marketer, are you using advertising that attracts the “right” type of students? And are you giving them enough opportunities to find you? In this first post of a series, let’s explore targeted display ads to reach qualified college-bound students, so you can reach the right audience to create awareness about your…

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A Brief Introduction to Retargeting

Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as remarketing by Google) has become an established part of the digital marketing lexicon, many…

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