Why Are Post-View Conversions Important?

Post-view conversions are often undervalued. Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts. This is short-sighted, however, as there is tremendous value in identifying an assist percentage of conversions. In display advertising, views do matter. When you’re on a page, you’re reading…

Read the full article…

HOW DO YOU MEASURE VIEW-ABILITY?

View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed.  The Interactive Advertising Bureau (IAB) defines view-ability as this;  a display ad is viewable if 50% or more of its pixels appear on-screen for at least…

Read the full article…

The Difference Between First, Second, and Third Party Data and How to Use Them

In managing display advertising campaigns, it’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third…

Read the full article…