ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf Primeloop is launching a new product called Retargeted Conversations. With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads. With Primeloop Retargeted Conversations, you can build a campaign around a highly engaged audience without first driving them to your…

Read the full article…

What Matters Most at ad:tech SF 2014

If you’re in downtown SF on March 26th or 27th, don’t be surprised when every other person is talking about programmatic buying, DSPs, and content marketing. ad:tech will be here, and it promises to attract at least 8,000 innovative advertising professionals looking to network, get the latest industry news, and share innovations and insights. ReTargeter will be…

Read the full article…