What Marketers Can Learn from the Cautionary Tale Of Criteo Vs. SteelHouse

This article was originally published on MediaPost. You’ve probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying to ”trick e-tailers into attributing sales to SteelHouse that should have been attributed to Criteo.”…

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ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf Primeloop is launching a new product called Retargeted Conversations. With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads. With Primeloop Retargeted Conversations, you can build a campaign around a highly engaged audience without first driving them to your…

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