The Marketing Dilemma

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The marketing industry is facing a major dilemma. Every day, more content is released to consumers at an exponential rate. For example, by the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs on the web, up from 36 million in 2006. And yet, the human brain remains a finite organ…

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ReTargeter and Relationship Marketing

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With decreasing barriers to entry for businesses, the ad tech market has quickly become a saturated space full of many similar businesses. In spite of increasing consumer access to information, potential purchasers still struggle to identify the right choices for them as they wade through a sea of value propositions that look the same and…

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