Advanced Retail Retargeting

Advanced Retail Retargeting

When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web — it’s no surprise that retargeting is associated with…

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Retargeting for Today’s Connected Consumer

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Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior. Consumers want to know more before they buy—even for relatively small purchases—because that information is…

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Retargeting And Holiday Returns

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The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially after another season of below average holiday sales. However, returns can still provide a great opportunity for retailers to capture a new…

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