The Importance of Campaign Transparency

Campaign transparency can often be one of the most important factors when considering a third-party partner. Knowing where your impressions were served, who saw them, and which ad creatives perform the best are actionable data points you can leverage to continually improve your campaign performance. Partnering with a third-party advertising agency has its pros and…

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HOW DO YOU MEASURE VIEW-ABILITY?

View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed.  The Interactive Advertising Bureau (IAB) defines view-ability as this;  a display ad is viewable if 50% or more of its pixels appear on-screen for at least…

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