Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but its difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, youll have to rely on on-the-ground hustle and the strength of your existing network in order to make a meaningful impact at a large event.
Thankfully, creating event-specific targeted advertisements has never been easier. By leveraging tactics from search engine marketing, social media advertising and retargeting, you can build substantial buzz around your brand ahead of an event and increase your mindshare within your industry sector, all on a reasonable budget.
Read the rest of the post written by ReTargeter’s Hafez Adel on the PPC Hero blog.