This quick tutorial on landing page optimization is the second in a series of video tutorials for optimizing your retargeting campaign. We’ll highlight a few quick and easy landing page tweaks that have been proven to increase your conversion rate. This specific tutorial is optimal for retargeting campaigns, but can be applied to most landing pages.
Unbounce is a great self-serve platform for making your own landing pages and A/B testing them against each other.
Check out part one: Optimizing Your Display Ads For ReTargeting