Retargeter Blog

ReTargeter Resonate – Optimize Your Banner Ads

ReTargeter CEO, Arjun Arora, and Persona Marketing expert, David W. Fauvre, MA, discuss the benefits of using banner optimization product, ReTargeter Resonate, to increase conversions, optimize ad serving and improve conversion funnels. Fascinating insights into how to leverage off of Instinctual Persona based online marketing and psychographic profiling to optimize online marketing.

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  • Like Arjun says, this is a great step to “democratize technologies that have been traditionally only available to fortune 500s.” Being able to understand what motivates your audience and then create ads specifically catered to one of the three dominant instincts undoubtedly gives any campaign an edge.