Retargeter Blog

ReTargeter’s Social Retargeting Platform Transforms the World of Display Advertising, Delivers Massive ROI

 

ReTargeter’s social retargeting platforms allow companies to promote their Facebook and Twitter presence to their audience, wherever they go on the web. Fan ReTargeting, RTEngage, and ReFollower make it easy for brands to integrate their social media presence with display advertising campaigns, increasing brand awareness and delivering increased ROI on display campaigns. This technology used to be available only to huge companies with big budgets – now, anyone can utilize retargeting, SMBs and agencies alike.

San Francisco, CA (Press Release) October 26, 2010

ReTargeter, the self-service retargeting company that helps brands market to website visitors even after they’ve left the site, today announced social retargeting platforms that allow companies to promote their Facebook and Twitter presence to their audience, wherever they go on the web. Fan ReTargeting, RTEngage, and ReFollower make it easy for brands to integrate their social media presence with display advertising campaigns, increasing brand awareness and delivering increased ROI on display campaigns.

As social media becomes widely adopted by businesses of all sizes, converting your website visitors to enthusiastic social media followers is increasingly valuable to businesses. Syncapse recently performed research on the value of Facebook fans, and reports the following:

  • The average value of a Facebook Fan is $136.38.
  • Facebook Fans are 28% more likely than non-fans to continue using a specific brand.
  • 68% of Facebook Fans indicate that they are highly likely to recommend a product they are a fan of to their friends.
  • 81% of Facebook Fans report they feel connection/empathy with the brand.

ReTargeter helps agencies and businesses to convert website traffic to engaged Facebook and Twitter fans via display advertising, delivering real, measurable business value. ReFollower, for example, helps companies increase Twitter followers quickly and dramatically by retargeting visitors and allowing them to follow from directly within the ad unit.

“We’re democratizing powerful retargeting technology that was once only available to large agencies and big brands,” said Arjun Dev Arora, CEO, ReTargeter. “Social products like Fan ReTargeting, RTEngage, and ReFollower underscore our innovative approach to disrupting the display advertising world, and making this powerful technology accessible to literally anyone. Companies can now customize their display ads, integrating social channels and increasing ROI for their campaigns.”

Tim Ferriss, New York Times bestselling author of The 4-Hour Work Week and The 4-Hour Body, recently used Fan ReTargeting to encourage his blog readers to like him on Facebook. Over 25 days, Ferriss’s campaign increased his Facebook ‘Likes’ by 7.03%, and his effective cost per fan equaled $0.54. Ferriss realized branding value from this campaign as well, as his audience saw his Fan ReTargeting impressions as they traveled across the web.

“Fan ReTargeting is an innovative product that converges online display ads with social media,” said Tim Ferriss.

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