Retargeter Blog

The Incredible Network: Why Network Reach Is Important for ReTargeting

ReTargeting is an advertising technology that focuses on bringing your audience back to your site. This is accomplished by keeping your ads in front of your bounced visitors after they leave your website. In order to accomplish this effectively, your retargeting network needs to be able to access your audience from as many places as possible.

After people leave your website, they will continue to browse other sites and are likely to forget about your brand. The global average website conversion rate of around 2.2% proves this. ReTargeting aims to fix this problem by bringing your visitors back to your website. However, if you’re not leveraging ReTargeter’s Incredible Network to retarget your audience, you are missing out on many potential opportunities to retarget your visitors.

ReTargeter’s Incredible Network will retarget your audience throughout their unique browsing habits.

ReTargeter’s Incredible Network works so well for retargeting solely because it gives advertisers the most retargeting reach available. By combining a unique mix of online advertising networks and publishers that includes both Yahoo!’s Right Media and Google’s Doubleclick (as well as many other networks), the Incredible Network can keep your brand “top of mind” and retarget each of your site’s visitors, regardless of their unique browsing habits. Whilst leveraging the Incredible Network, ReTargeter will be able display your impressions to your audience, even if your audience browses outside of Google and Yahoo!’s advertising reach.

Here are some quick CTR and Conversion Rate numbers that one of our clients received over three different months:

  • Month 1: Client retargeted its audience using Yahoo!’s Right Media
    CTR: .12%
    Conversion Rate: .041%
  • Month 2: Client retargeted its audience using Google’s DoubleClick
    CTR: .15%
    Conversion Rate: .048%
  • Month 3: Client retargeted its audience using ReTargeter’s Incredible Network
    CTR: .19%
    Conversion Rate: .058%

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  • The Incredible Network also allows small to mid-sized companies appear much larger than they are. Having impressions show up on sites from Yahoo to the New York Times can work wonders for leveraging credibility.

  • How do those numbers compare to typical retargeting campaign performance progression over 3 months?

    I wouldn’t be surprised if retargeting campaigns typically see more results after users have been exposed to the ads for 2-3+ months and feel familiarity toward the brand.

    Not that I’m challenging whether your service out-performed the others – I expect that you would likely still be in the lead with campaign age factored in, but the thought came to mind. Thoughts? Does a retargeting campaign perform best after X amount of weeks/months?

    • Hi Claye,

      Thanks for reaching out. We find the campaigns do start to perform better as time progresses. We think of our service like eating vegetables or working out – if you do it once or for just a month, you may see very little improvements; if you do it consistently for three months, you’ll start to really notice differences!

      With that said, there’s a bunch of other optimizations going here – namely with creatives and landing pages. Advertisers who don’t A/B test their brand assets are likely missing out on a large campaign performance opportunity.

      Feel free to let me know how I can be helpful!

      – Samir