RTB Gives Digital Video an Extra Boost
Brands are dedicating more and more resources to online video (and for good reason – there are many ways brands can leverage online video to meet a multitude of goals). Even so, spending on video RTB is growing fast, way faster than total online video spending.
Why You Need To Understand Google’s Obsession With Time To Long Click
For Google, a long click is when someone clicks on a search result and then stays on the page long enough to indicate they’ve found what they’re looking for. If you’re not familiar with what a long click means or why it’s important, read on.
4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
For many B2B companies, sales cycles are getting longer. Search Engine land has four tips from KoMarketing Associate’s Derek Edmond for adjusting your SEO strategy in light of these longer processes.
19 Warning Signs Your Infographic Stinks
Infographics can be a great content marketing tool, but they’re often done poorly. If you’re just getting started with this proven tool, don’t miss this comprehensive list from KISSmetrics on how not to create an infographic.
4 Things to Remember About Social Media Analytics
If you’re like most marketers, you haven’t had an easy time connecting social media to business outcomes. There’s no magic bullet, but if you keep these tips in mind you may have a better shot at tying social activity to real business outcomes.
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