What’s Next for Brand Advertisers in an Era of Social, Mobile, and Native Ads
Ad spend will continue to shift to the channels that best reach the audience, and those channels are increasingly digital. “TV is really video, not just the box in the living room,” says Jonathan Nelson, CEO of Omnicom Digital.
Facebook Introduces Verified Accounts
In what is becoming a common move to increase brand and user interaction on social networks, Facebook has launched Verified Accounts. The update will, “help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook.”
Banner Ads Can Be Native Too
When it comes to online browsing, there is a huge opportunity to introduce relevant content via banner ads without disrupting the user experience. Banners can seamlessly assist the user in their exploration, directing them toward what they are looking for.
Retail Industry Maintains Digital Ad Spend Lead
Digital ad spend continues to grow across numerous industries including financial, CPG, and travel, but the retail sector remains the largest, with eMarketer estimating retailers will make up 22.3% of all US digital ad spend this year.
Is the social marketing revolution finally running out of hot air?
Despite regularly being touted as a must for marketers everywhere and regular updates aimed at increasing interaction, marketing on social media is still largely ineffective in matching messaging with user intent.
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