Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response
Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this industry shift, the case for programmatic brand advertising is quickly being made.
Responsive Design Aims to Solve the Multiscreen Dilemma
For content providers and advertisers increasingly challenged when it comes to reaching users browsing across multiple devices, responsive design may just be the solution. Responsive design can dynamically adjust content to fit the screen of any Internet-enabled device.
Why E-mail Marketing is More Valuable Than Ever
Contrary to popular belief, just because an email hasn’t been opened in the first 12 hours doesn’t mean it’s lost forever. SumAll finds that emails are opened days and even weeks after sending, making your email list more valuable than you may have originally thought.
10 Lessons From a 100K Pageview Post
When Stephen Kenwright’s rant unexpectedly reached 100,000 pageviews, he learned some valuable lessons about content creation. “Don’t write for your client,” and, “Don’t do it for the links,” are among his many takeaways.
Twitter Launches Ad That Can Collect Personal Information for Marketers
Less than a month after rolling out advertising to the public, this week Twitter introduced a new feature — Lead Generation Card — which places a lead form directly within a tweet.
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