The Beholder’s Eye: PointRoll’s Mario Diez On Evolution Of Premium RTB
According to Diez, programmatic is about “the relationship between buyer and seller, type of environment, type of audience, the creative format and how data is leveraged to create the most effective ad experience,” but notes that creative optimization will be instrumental to future development.
Facebook rule change lets brands display users’ profile info in ads
The New York Post Gets a New Digital Look, And New Ad Units
Yesterday, The New York Post unveiled its digital makeover. Though the publication remains relatively successful in print, this new design and improved experience should help boost digital performance. The site has also debuted a content studio, which will allow brands to work with the Post to deliver native ads.
Content Marketing: How to Make LinkedIn Work For You
If you’re not targeting your content on LinkedIn to a professional audience, you’re missing the mark. LinkedIn CEO Jeff Weiner reminds us that LinkedIn is, the definitive professional publishing platform, where professionals come to consume relevant content and publishers come to share it.
Digital Media’s Social Summer
While many spent their summers vacationing, our favorite social networks were hard at work. This summer saw LinkedIn Sponsored Updates, Instragram Videos, Facebook clickable hashtags, and Twitter’s purchase of Trendrr. As a marketer, how will you take advantage of these changes?
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