Retargeter Blog

Creative Optimization Delivers Incredible Retargeting ROI For Long-Term Campaigns

ReTargeter was happy to highlight the outstanding results that customer support software Zendesk achieved through retargeting during September 2010. Since then, Zendesk has continued to optimize their creatives by testing new copy and different design elements, ultimately working toward meeting and exceeding their ROI expectations.

Creative Optimization



Over a 9 month period from October 2010 to June 2011, ReTargeter was able to help Zendesk achieve:

  • Direct ROI from click-through conversions
    ROI = 1011%
  • Attributed ROI from view-through conversions
    ROI = 14219%
  • Total ROI from all conversions
    ROI = 15330%

While retargeting can deliver a strong ROI in monthly sprints, running a long-term campaign with creative optimization can supercharge the ROI that it delivers.

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  • Pay no attention to your target audience when you create your ad campaign. You do not want your target clients involved then don t even think about starting your ad campaign.