Retargeter Blog

Macy’s, Jinx, and Bare Necessities Gain Value Through ReTargeter’s Network And Optimization Engine

Jinx is a lifestyle brand heavily influenced by gaming and geek culture. Focusing heavily on promoting their e-commerce platform, Jinx utilized ReTargeter’s platform to increase their brand visibility to people who have visited their site without making a purchase. Through ReTargeter, Jinx was able to achieve:

  • CTR: 0.21%
  • Reduced lost sales from shopping cart abandonment (Data Withheld)

Macy’s is a New York based chain of mid-to-high range department stores. They sell many of their products through their online store, and through a third party, used ReTargeter’s display network to drive traffic and sales. Relying on ReTargeter’s optimization engine, Macy’s was able to continuously achieve a ROI month-over-month.

  • Month one: 120% ROI
  • Month two: 288% ROI
  • Month three: 315% ROI

Bare Necessities is the largest online retailer of men’s and women’s branded designer intimate apparel. Like Macy’s, a third party advertiser for Bare Necessities also wanted to utilize ReTargeter’s optimization engine to increase sales, and achieved a continuous month-over-month ROI.

  • Month one: 167% ROI
  • Month two: 242% ROI
  • Month three: 293% ROI

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