Last week, ReTargeter’s CEO Arjun Dev Arora had the wonderful opportunity to be interviewed by Andrew Warner of Mixergy.
“When Dev Arora worked at Yahoo he noticed that certain ads were generating phenomenal results for his advertisers, but few advertisers could buy them. The ads were retargeting users, which meant they enabled advertisers to only show ads to users who already saw their sites. The problem was that only advertisers with big budgets were allowed to buy those ads.
Thats when Arjun came up with the idea for his business, ReTargeter. This is the story of how he made it profitable.”
Watch the whole interview on Mixergy.