Four Ways Retargeting Can Work for B2B

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There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example:” You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all…

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B2B ReTargeting vs. B2C ReTargeting

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ReTargeting has traditionally been used as a tool for helping B2C websites brand their business and drive conversions. Case studies and anecdotal evidence of retargeting’s value-add to B2C brands can be found on numerous resources across the web. However, there is a huge opportunity for B2B brands to grow their business through retargeting. We’ve gathered…

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